New Word Order

Okay, I’ve been doing some research (aka living my life) and I’ve made some interesting discoveries. They’re all in the paper that I submitted to the Californian Strategic Management Review, but I’ll summarise for you here too.

Women are sick of metrosexual blokes. Or, at least, they will as soon as the marketing dies down a bit. With the metrosexual the man was robbed of his masculinity in exchange for a red cloth and the opportunity to wear pink and not be beaten up by other males. Women will soon tire of this novely and a new type of man will be in demand. He is the caveman. The man who is fierce, strong and able to provide. He will take care of the woman when required but not smother her. He will dress simply and personal hygiene will no longer border on the extreme. His emotions will not be complicated and all will be out in the open.

Out of the “distressed” ashes of the metrosexual we will see a new creature emerge. He will be called…

The Troglosexual

Manly, strong, uncomplicated, rugged.