Steven has just finished writing his first novel. He is utterly thrilled at what he has managed to do and is excited about what lies ahead of him: hitting the book trails, fame, fortune, sluts, etc. But he knows that first he needs to get out there and sell his book to the people.
Steven’s book is an intense and thought-provoking character piece about a young man living in the city. Throughout the book the character develops and, eventually, finds himself. It’ a coming of age book but totally not shit. The core to the book is the main characters interactions with his roommate who is quite vocal with his opinions and tries to exert influence on the main character.
While the insight into the mind of a young man growing up in the city is profound and Steven’s descriptions of the night life and gloriously vivid, what makes the novel better than the rest is the twist ending. You see, the roommate in the book is actually a voice in the main characters head. Towards the end of the book he discovers this and manages to overcome what has burdened him for years. It’s an unexpected element in the novel that takes everyone who reads it by surprise. It will become known as the literary Sixth Sense or Crying Game.
His publisher is excited by this book because it is the first great book that she has ever put out through the publishing house she set up. All of the other books so far have been moderate failures. This is due to the poor quality of the books, she believes.
She thinks to market Steven’s book she will emphasise the twist ending, since it is the part of the book that will hook people in. She develops a tagline for the book that she has put on the back of the book as the blurb:
“With a twist that will knock every reader off their feet. And a roommate that may not be as real as you think!”
That is all she has for the book’s blurb, since she doesn’t want to give much away.
Because of the small budget of the publishing house the marketing effort was small. They hoped that word of mouth would sell the book. Steven was quietly confident.
What Karen—oh, she was the chick at the publishing house, right—didn’t realise is that after seeing her blurb, everyone kept an eye on the roommate. Not only did this mean the were expecting the twist that eventually came, but because they were focused on the roommate so much they missed the whole point to the book.
Because no one was willing to tell their friends about an average book, Steven’s book flopped. He convinced himself that this was because his writing skills weren’t very good, gave up writing and took a job as a telemarketer. He was a very good telemarketer and eventually worked his way up and became the executive general manager of a call centre. At a conference for systems that can be used to increase productivity in call centres, Steven met Tracy, the love of his life. They married soon after, had some kids and lived a happy and fulfilling life, savouring every single moment.